Marketing Guide to the Top 5 Promotional Giveaways

Posted on October 16, 2014 by admin

It is clear that promotional giveaways possess no small impact if you’re looking for the easiest way to advertise your business or organization to people.

Spotlight Apparel can customize virtually any of our promotional products with an organizations name or logo. From Coffee Mugs to Calendars and everything in between, we have your business’ promotional needs covered. All of our digitizing & artwork is professionally designed by our In-House Art Department allowing us to create the perfect design for you.

Check out our online catalog to take a look at all of the products that we can do for you.

Top 5 Promotional Giveaways

1. Bags

Totes have the highest belief average per unit at 5,983 opinions each. This number is significantly higher than that of composing instruments–number two. Totes are used to work also to carry belongings on the bus, to the shore. Ultimately, men and women for carrying everything from their lunches to their own sons’ and daughters’ diapers us totes. There’s no weather limitation concerning when bags can be taken. 53 percent of the people who receive a free bag feel less unfavorable about the advertiser who gave it to them according to the Advertising Specialty Institute.

2. Writing Instruments

Pencils really are a favored giveaway for all reasons. They are utilized continuously, even at the site that is giving them away. They’re modest. Their size means they’re uncomplicated to carry around. And pens often move through accidental acquisition from one person to another. How many times have you walked off using a pen from eatery or a buddy’s house? Pencils are taken so frequently that banks, post offices and grocery stores put them on a chain to keep them within the building. Many Americans never buy a pen because they get so many free ones. Giveaway pencils get an average of 3,134 impressions each.

3. Caps

Caps are an American trend, worn by women and men equally for multiple purposes. They’re worn year-round except for in the most inclement weather, making them a good choice in virtually any climate. Another attribute of giveaway caps is the fact that they are multi-generational. Individuals of all ages from kids to senior adults love to wear them. These factors fire at giveaway caps to the 3rd area in the very best in average impressions. One cap will showcase your logo an average of 2,999 times.

4. Outerwear

Outerwear giveaways include jackets, windbreakers, sweatshirts and hoodies. These are often given at restaurants, trade show booths or summer occasions in promotional drawings. Similar to t-shirts, outerwear attire is worn offering your business’s message to the public an average of 2,288 times per item. If you give away merely a couple of pieces a year since clothing has a long term wear cycle, the feelings multiply exponentially.

5. Logo T Shirts

There is not any question that Americans love to wear t-shirts with their preferred businesses’ logos to them. Tees are comfort wear when people go out and that they use in the weekends. Since t shirts are worn around plenty of individuals, your advertising gets play. The Advertising Specialty Institute states that t shirts get seen an average for each one given away.

Be sure to contact Spotlight Apparel, Inc. of Jacksonville Florida for all your promotional giveaways.

Reasons to Use Logo Embroidered Shirts to Promote Your Company

Posted on June 18, 2014 by admin

Logo embroidered shirts are an ideal way to promote your company. The embroidered polo shirt is one of the most common pieces of apparel used to promote a company or organization. Without question, there are many reasons to use them.

There are certainly other pieces of apparel and items that can be used for custom logo embroidery. Embroidered polo shirts are by far and away the most popular.

Everyone wears them. We all have a number of embroidered shirts in our closet. Custom logo embroidered shirts look good both on men and women. Some of the factors that make them so universal are that they are comfortable and fit most all body shapes well. They can be worn as a uniform, as a casual outfit or dressed up for a more formal affair.

What is it that makes logo embroidered shirts so important?

1. Polo or Golf Shirts Are Universal

Tens of millions of polo shirts are sold annually in the United States-to both men and women. How many are in your closet right now? Needless to say, they have been a very popular style for decades and will most likely remain popular for years to come. Without question, embroidered shirts are very universal. One of the best reasons to use logo embroidered shirts is to promote your company.

2. Embroidered Polo Shirts Last

We would be willing to bet you have polo shirts you have been wearing for years. We are sure you have polo shirts that are at least 2 or 3 years old that you still wear. They wear very well and can be worn for years if cared for properly.

3. Polo Shirts Are a Versatile Palette For Your Logo

Custom embroidered polo shirts come in a multitude of colors, styles and materials. The advancement in fiber technology means there is a polo shirt that can tackle most any situation. Whether for uniforms, promotions or premiums, a golf or polo shirt can fill your requirements. With color blocking and rapid dry materials, they can be worn in most any situation.

Because of the versatility of polo shirts, you can find a style, color and material that will complement your brand and your company image.

4. Logo Embroidered Shirts Are Great For Company Branding

Logo embroidered shirts and apparel are great tools to bring focus to your company. Our In-House Art Department will work closely with you to ensure the logo embroidered shirts you receive are exactly the custom shirts you envisioned. From every fine line in the lettering and logo to the type of shirt, Spotlight Apparel aims for absolute perfection in every custom embroidered shirt we produce. We know you wouldn’t want it any other way.

In addition, with the number of impressions that shirt will receive over its lifetime, the return on investment is very good for brand building.

When you think about all the people that will see a logo on your shirt as you go about your day-to-day business, that’s a lot of impressions. That is a lot of brand building for a small investment in company apparel. That makes the return on investment very favorable for logo shirts.

As you can see, choosing custom corporate logo apparel to outfit your company is a very smart decision.

Be sure to contact Spotlight Apparel, Inc. of Jacksonville Florida for all your embroidery needs.

Celebrate Earth Day Every Day

Posted on April 23, 2014 by admin

Celebrate Earth Day Every Day With Eco Friendly Products

Seems like everyone is going green these days and you certainly are no exception. To celebrate your eco-mindedness and let the community know about it, you can host an eco-awareness event.

We just celebrated Earth Day on April 22, but any day is a good day to honor and respect our planet. Of course, you’ll need plenty of giveaways that are “eco-friendly,” so the products not only have eco-friendly material, but also promote activities which keep our Earth green.

These giveaways will also attract attendance and raise awareness.

Pre-Awareness Mailing

First, find a unique item to send to 500 community members beforehand, alerting them to the place, date and time of the event. Biodegradable highlighters, or an eco-friendly memo pad, for example, clearly say “green,” and you can invite the community to grow along with your company and services. You can also send out a press kit made of 100% recyclable material to let the press know you’re planting the seeds of change with your new sustainability practices.

Carry-Alls

At the event, provide something attendees can carry goodies in, such as a wide array of organic and recyclable totes and duffels.

In The Bag

Such goodies can include “green” items like notepads, a perpetual calendar frame, or eco core golf balls. A solar powered pedometer or Eco Non-Woven Tote, made from 80% recycled post consumer plastic bottles is a unique, premium quality, reusable green product! Don’t just think about the materials items are made from, however. Keep in mind that products that keep batteries or other items out of landfills and protect Mother Earth in other ways might qualify too.

Wear Your Pride

Spotlight Apparel offers custom screen printing for a variety of products. These include screen printed t-shirts, hats, sweaters, jackets, bags, pants, blankets, towels, and just about every apparel product that you can think of. We can print from a 1 to 8 color design with a minimum order of only 12 pieces for a single color print. All of our digitizing & embroidery work is done by our In-House Art Department allowing us to create the perfect design for you.

Raffle

At the event, be sure to hold a raffle where winners will receive higher-end items. The proceeds can go to local Jacksonville environmental nonprofits, like St. John’s Riverkeeper. Helping a local a environmental nonprofit will create goodwill and send a positive message from you. Raffle participants, too, will feel good about doing their part for a good cause.

So remember to celebrate Earth Day every day!

For more great ideas be sure to contact Spotlight Apparel, Inc. for all your screen printing, embroidery and promotional products.

School Fundraiser Ideas

Posted on April 2, 2014 by admin

School Fundraiser Ideas – Some Great Ideas for Fundraising!

School Uniforms Spotlight Apparel Jacksonville FL

Wear it with Pride

Kids and parents alike love showing their school pride with logoed clothing and accessories, such as flip-flops, T-shirts, and lanyards. Sweatshirts with custom embroidery or screen printing are great items to be worn to big games on chilly nights.

Give Away Greats

Then, of course, there will be giveaway programs, where your school will show appreciation to team fans and speakers at educational sessions. Or your school may want to simply get your name out to the general public, especially in the case of colleges looking to recruit future students. A football sports jug could be the perfect gift for athletic sponsors. Tote bags are ideal for school books, gym clothes and more.

Gift Ideas

Other gift suggestions might include custom Stainless Steel Mug and Coaster Gift Set with your school’s logo and colors. A logoed school briefcase or backpack is the perfect school gift for students and teachers alike!

In Appreciation

A nice picnic or BBQ item is a nice choice to show support for frazzled teachers. No matter the type of promotion – fundraising, recognition, school spirit and more, there are lots of great ideas to help you earn an A.

Inside the School

Food containers to hold snacks or lunch, highlighters or pens, and a notebook might be available for purchase in the cafeteria, as well as logoed lollipops to give to students.

So remember to contact Spotlight Apparel for help with your custom school fundraiser ideas. (904) 398-7900

Team Apparel Ideas

Posted on March 19, 2014 by admin

By: Spotlight Apparel, Inc. Jacksonville Florida (904) 398-7900

Team Apparel Ideas - From Spotlight Apparel Jacksonville Florida

Team Apparel Ideas: How to Create Excitement

Anyone involved in adult or youth athletics – parents, players and supporters – will all need branded team clothing and apparel. With these team apparel ideas, you can create excitement, keep everyone happy and encourage more families to participate in recreational sports with sport-themed branded apparel such as uniforms, caps, t-shirts and jackets with custom embroidery or screen printing.

Sports teams attract a lot of attention from larger local companies like AmeriGas or Harbinger Sign. From jerseys to balls, trophies to snacks, the sponsors’ names will need to appear on everything. Who wouldn't love having a great local sponsor on their team?

But don’t just stop with baseball. There’s a sport going on somewhere all year round; from basketball to soccer, wrestling to gymnastics and don't forget bowling. When planning your sports team athletic uniforms, apparel and promotions, think about items that can be used from start of the season to finish.

Recruiting Players

When signing up players to your club or league, use items like footballs, soccer balls, volley balls, etc., or other sporting equipment that can be used during games as well. Also think of sports themed incentives, such as ball-shaped products and embroidered sports towels.

During the Season

During the season, players and fans will appreciate spirit flags, decals, radios to get them pumped and team pride apparel, such as performance pullovers.

The Awards Banquet

Of course, there’s the awards banquet at the end of the season. Give players something they will wear or display with pride.

For the Fans

Fans, too, will love any item that will keep them comfortable during a big game, such as a portable chair so they have a front-row seat or an embroidered hat to keep the sun out of their eyes so they can have the best view of their favorite all-star.

So remember to contact Spotlight Apparel for help with your custom team apparel ideas. (904) 398-7900

Preparing for Your Next Golf Tournament

Posted on March 17, 2014 by admin

By: Spotlight Apparel, Inc. Jacksonville Florida (904) 398-7900

Preparing for Your Next Golf Tournament

Get ready for upcoming golf tournaments by following these STEPS:

Pre-Tournament

You’ll want to send out invitations to your tournament three months before the event itself. The invitations should clearly state the date, time and place. Once you have an estimated number of guests you can decide on appropriate pre-tournament promotions to build excitement. A golf umbrella or a divot repair tool is a great way to get people excited about playing in the tournament. Customized golf tees and balls from Spotlight Apparel are a great way to put a personal touch on your event.

Tournament Gift Bags

Registration at the event is the ideal spot for distributing gift bags. Choose a quality tote to hold items your guests can use during the tournament, such as a sports bottle, golf towel, balls, tees and divot repair tools. Tote bags offer practicality and can be used for light travel, day trips or as a gym bag. It is also a good idea to include a product your guests will use long term, such as a golf-themed pen.

Raffle for Charity

Here’s a chance for you to show your goodwill in more ways than one, by holding a raffle for charity at the event. Decide on an amount per ticket and supply a unique prize such as a golf bag that players would appreciate winning.

Awards

When it comes to awards at the end of the day it’s easy to make anyone feel special! You should decide on how many awards to distribute and what to give prizes for. Celebrate any achievement from longest putt, longest drive, closest to the pin, low foursome, low golfer, etc.

After the Event

Post tournament gifts are a great way to thank your guests. Picture frames make for a nice decorative piece and will give your clients great memories of your event.

Contact Spotlight Apparel to prepare for your next corporate or charity golf tournament. (904) 398-7900